Social media is changing again. In an increasingly digital age, our collective consciousness is captured by infinite scrolling, short-form videos, and internet personalities. A church's social media presence has gone from an optional nicety to a key lever for engaging newcomers to church.
How can pastors and ministry teams best capture the opportunities that can come with social media? How can a church's resources be best assigned to this new space? What if our gifts and skills don't line up?